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Logo/Design
Guidelines

HeyGroup strives to achieve a consistent state of design when it comes to all of it's properties. Our logo has specific guidelines when being used, as well as the rest of our brand with color, typography, sizing, backgrounds, and usage.

The HeyGroup Logo

We take pride in our logo, embracing the importance of communication, as well as maintaining a sleek look that is also distinct.

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Logo/Icon

When we brand our logo in certain areas, we take the verbiage of our logo out and give our brand icon the spotlight. This is typically in situations where we are producing the content, or dimensions are more viable with this iteration, and on the mobile app.

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Clearspace

We have some spacing guidelines for our logo to make sure that it is treated correctly and has an appropriate space around it.

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Special use cases

It’s very unlikely you’ll need these, but we like to make sure you're in the know.

Stacked logo

Use only where space constraints don't allow use of the horizontal logo.

Small-scale logo

A specific small horizontal logo to use at a size between 50px and 90px wide. The small logo mark should be used at a size between 15px and 20px wide.

We have some spacing guidelines for our logo to make sure that it is treated correctly and has an appropriate space around it.

Backgrounds

There are different versions of the logo to use depending on your background.

Full-color logo
Our go-to version. Use it only with these backgrounds.

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Photo backgrounds

If using our logo with the photo in the background, the logo should always be the white version unless directed otherwise.

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How NOT to's

Here are a few ways that you shouldn't be using the HeyGroup logo. If this our logo is used in any way such as these, we will contact you to correct the use of our logo.

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