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Brand Values

This is how we approach everything that we do. Our brand values reflect the work that we create, as well as the process in between the product that we provide.

Words to Live By

HeyGroup lives by 3 words to define the way that they function and present themselves:

1. Honesty

2. Empathy

3. Creativity


At HeyGroup, we value honesty over everything. Whether it's good or bad news, we take honesty over everything else and respect it. We have learned that without true honesty, a brand can't truly value anything else. This aligns with the importance of communication and making sure that our product is true to our customers.


We try to provide as personal of a connection as possible between everyone on our team, and our customers. As a company, we do our best to build strong relationships that will improve our quality of work, and enjoyment for creating a brand we enjoy. This allows us to be thoughtful, consistent, and great people!


Creativity is what allows us at HeyGroup to truly enjoy our experience. We are not a brand that is clear cut with guidelines, we let people experiment, try new things, and introduce new features. We open our arms to new ideas because if one person has an idea, the odds are that several other people have thought of it before too and will enjoy it. Creativity is what keeps our brand moving in a positive direction.

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